 |
Realtor | Corey DwanCell 970.596.3219
|
 |
|
Simply Unique sothebysrealty.com serves as the core of the Sotheby’s International Realty® online marketing solution which goes beyond a single website and into a precisely orchestrated digital marketing solution designed to provide global exposure to extraordinary properties through a series of interconnected online offerings. At the core, sothebysrealty.com, offers unique ways to showcase properties in an exceptional manner and unlike any other real estate web site. The Strategy Our plan for 2010 has been designed to build deeper brand integration with media partners through innovative and exclusive partnerships. This plan employs a very strong “online” advertising focus to help us enhance our impressions penetration while augmenting our overall impact. The 2010 marketing plan has been created to deliver specific metrics to help us monitor and track our results and investment. We will employ the following cutting-edge targeting approaches: • Geographic Targeting – exposing our brand to specific countries/cities/zip or postal codes based on need • Demographic Targeting – segmenting our audience using site registration data and delivering branded ads only to people who fit our target audience. • Behavioral Targeting – segmenting the audience based on articles or videos they view on the site that fit our specified criteria. • Dynamic Serving – delivering ads that are created “on the fly” and tailored based on any/all of the above targeting criteria. 
|
 |
| ©2007 Sotheby's International Realty Affiliates LLC. Sotheby's International Realty® is a registered trademark licensed to Sotheby's International Realty Affiliates LLC. Equal Housing Opportunity. |